Digital Fundraising Strategy | Innovating Mayan Library
I. The Ecosystem: Three Pillars, One Foundation
| Pillar | Platform | Purpose (The “Why”) | The Energy |
| The Foundation | GoFundMe | Pure Patronage. For those who believe in the mission and want nothing in return but the Library’s existence. | Gratitude & Stability |
| The Narrative | Kickstarter | The Spark. For those who want to be part of a story (The Comic) and help launch a specific creative work. | Excitement & Creation |
| The Exchange | WooCommerce | Wearable Wisdom. For those who want to embody their Nahual. Every purchase is a donation wrapped in identity. | Identity & Pride |
Strategic Note: The Meta-Report (Librarian Josef’s service) is the “Golden Thread” that connects them all. The Kickstarter rewards it, the Shop designs represent it, and the GoFundMe supports the research behind it.
II. The “Wearable Philanthropy” Strategy (WooCommerce + Printful)
You mentioned a specific model: Base Cost + 100% Contribution. This is powerful, but it requires radical transparency to work. We must market these not as “shirts,” but as contributions that you can wear.
The Messaging Strategy for the Shop:
Instead of “Buy this T-shirt,” the message should be:
- “Fund the Library, Wear Your Origin.”
- “50% of this purchase covers the craft; 50% fuels the Mayan Library.”
This justifies a higher price point and makes the customer feel like a patron, not just a consumer.
III. Refined Call to Action (The Form)
Let’s solve the immediate request you had regarding the text for the form. We need to seamlessly integrate the “Sales” aspect (Shop/Kickstarter) with the “Service” aspect (The Report).
Here is the optimized text for your landing page:
Request Your Personal Meta-Report
From the Desk of Librarian Josef Coach:
“The calendar is not just a measure of time; it is a map of your soul. To navigate the Mayan Library and uncover your true nature, I require only your point of origin.”
Please complete the form below.
Once submitted, Librarian Josef will calculate and curate a detailed Meta-Report of your Mayan Nahual and Sun of Birth.
(Form Fields Go Here)
[Optional: The “Bridge” text to be placed under the submit button]
While your report is being prepared, support the preservation of this knowledge by visiting our Library Shop or backing our Comic on Kickstarter.
IV. Immediate Next Steps for Clarity
To ensure we are building the “simplest and most powerful system,” I propose we tackle these three tasks first:
- The “Thank You” Sequence: We need to script exactly what happens after they fill that form. Does it immediately offer them a T-shirt with their specific Nahual on it? (This converts high interest into immediate funding).
- The Kickstarter Narrative: We need to ensure the Comic isn’t pitched just as a “book,” but as the visual history of the concepts in the Library.
- Visual Hierarchy: We need to decide which of the three pillars (GoFundMe, Kickstarter, Shop) takes priority on the homepage.